![]() Lindsay McGregor and Neel Doshi, co-authors of the book Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, came to a similar conclusion: "Why we work determines how well we work." He speculates about the biological factors behind this structure, such as the limbic system. ![]() ![]() Sinek calls this triad the golden circle, a diagram of a bullseye (or concentric circles or onion diagram) with "Why" in the innermost circle (representing people's motives or purposes), surrounded by a ring labelled "How" (representing people's processes or methods), enclosed in a ring labelled "What" (representing results or outcomes). Sinek says people are inspired by a sense of purpose (or "Why"), and that this should come first when communicating, before "How" and "What". The golden circle The golden circle diagram, redrawn from Start with Why ![]() Martin Luther King Jr, John F Kennedy, Steve Jobs and the entire Apple culture as examples of how a purpose can be created to inspire a culture together, away from the manipulative society we live in today. He believes leadership holds the key to inspiring a nation to come together and advance a common interest to make a nation, or the planet, a more civilised place. Sinek highlights the importance of taking the risk and going against the status-quo to find solutions to global problems. The book primarily discusses the significance of leadership and purpose to succeed in life and business. ![]() Sinek argues that inspiration is the more powerful and sustainable of the two. The book starts with comparing the two main ways to influence human behaviour: manipulation and inspiration. Start with Why: How Great Leaders Inspire Everyone to Take Action is a book by Simon Sinek. ![]()
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